1️⃣ DISCOVER AND DEFINE

This is where we uncover the heart of your project. Through deep research and analysis, we define your audience, identify opportunities, and create a strategy to set your product up for success.

• User Experience Research and Insights
  Gain a comprehensive understanding of your customers through:

  
  

  • User interviews and contextual inquiries

  • Surveys and behavioural analysis

  • Persona development and journey mapping

  • Competitive benchmarking

  • These insights reveal user needs, pain points, and motivations to inform design decisions

    
    

• Strategic Roadmapping
  Stay ahead of trends and user behaviours with a tailored, actionable plan. Deliverables include:
  
  

  • Product vision and roadmap creation

  • Feature prioritisation and scope definition

  • Information architecture and sitemap development

  • Opportunity identification and user journey mapping
    
    

• Workshops and Ideation
  Collaborate to align stakeholders, generate ideas, and identify solutions through:

  
  

  • Design thinking and ideation workshops

  • Problem framing and opportunity mapping

  • Collaborative prioritisation exercises
    
    

    
    

2️⃣ DESIGN AND REFINE

Bringing ideas to life. Here, we transform research into intuitive, user-centered designs that inspire and engage while ensuring accessibility and scalability.

• Initial Product Design
  Turn concepts into polished, interactive designs that solve user needs and meet business goals:
  
  

  • Wireframing and low-fidelity prototypes

  • User flow diagrams and navigation planning

  • High-fidelity UI design for desktop, mobile, and web applications

  • Accessibility-focused design solutions
    
    

• Design Systems and Libraries
  Establish consistency and scalability for your product:
  
  

  • Design systems with reusable components

  • UI kits and pattern libraries

  • Brand integration and style guides

  • Microanimations and heuristic-driven design principles

    
    

• Prototyping and Testing
  Refine and validate ideas to ensure usability and effectiveness:
  
  

  • Interactive prototypes (low to high fidelity)

  • Usability testing and heuristic analysis

  • A/B testing and data-driven design iterations

  • Feedback synthesis and actionable recommendation
    
    
    

3️⃣ SUPPORT AND SCALE

Ongoing improvement and support to ensure your product continues to thrive. I help you adapt, iterate, and grow.

• Post-Launch Design Support
  Ensure continued success with:
  
  

  • Design updates and iteration based on analytics and user feedback

  • New feature design and integration

  • Performance monitoring and optimisation
    
    

• Ongoing User Testing and Research
  Keep a pulse on your users to drive product enhancements:
  
  

  • Continuous user testing and usability reviews

  • Heatmaps, behaviour flows, and conversion analysis

  • Feedback loops for rapid iteration

    
    

• Design Education and Consulting
  Empower your teams to adopt best practices:
  
  

  • UX design consulting and audits

  • Team education and design training

  • Documentation of design systems and workflows